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JEAN-PAUL BATH
Executive Director of VIA

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PRATICAL INFORMATIONS
VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

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VIA Design 3.0

A coproduction with VIA, Valorisation of Innovation in Furnishing
16th December 2009 – 1st February 2010

1979-2009 : 30 years of furniture design

VIA (Valorisation of innovation in furnishing) will celebrate its 30th anniversary in January 2010. For this special occasion, VIA and the Pompidou Centre will be presenting an exhibition “VIA Design 3.0”, which is to be held from 16th December 2009 to 1st February 2010.

As such, around forty prototypes will be exhibited, which together constitute pieces which are the most highly representative of French design applied to the living environment, created over the past thirty years. Of particular interest will be the chance to discover the very first creations from Philippe Starck, Martin Szekely, Jean-Paul Gaultier, Ronan and Erwan Bouroullec, Matali Crasset, Mathieu Lehanneur, François Azambourg, Philippe Rahm, etc… as well as some pieces from Gaetano Pesce and even Andrée Putman. In their time such projects were financed by the VIA within the scope of its annual Aid to Creation programme. In order to highlight the constancy of this approach, the young talent of today and tomorrow, recently revealed by VIA, will represent a large part of this exhibition. Videos (reports about the trends in creation, the importance of innovation, interviews, etc) will also be shown.

A selection of pieces from this unique collection of prototypes will be given to the Pompidou Centre, thus enriching a design collection which already comprises some 3,000 pieces.

This event is the consecration of VIA’s business policy over the past 30 years:
• Promoting creation and innovation in the sector of laying out the living environment;
• Revealing and supporting tomorrow’s talent;
• Favouring exchanges between designers, artistic directors, manufacturers and distributors;
• Detecting trends in the evolution of the living space over the medium and long term.

It is worth noting that the VIA was created in 1979 on the initiative of the CODIFAB (Committee for the development of French furniture industries), with the support of the Department of Trade and Industry.
It has been managed since 1995 by Gérard Laizé.



Publication

The VIA DESIGN 3.0 exhibition is also an opportunity for the publication of a book co-produced by the VIA
and the Pompidou Centre Editions. “VIA DESIGN 3.0” will be available at the end of November (224 pages).





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  • Via Design 3.0

Curators : Valérie Guillaume, National museum of modern art (curator, architecture/design collection) & Gérard Laizé, VIA (Executive Director)

Head of project : Patrice Juin, VIA

Scenography : Yves Gradelet, VIA

Centre Pompidou correspondant : Laurence Le Bris, architect

Visual identity : Fabrice Petithuguenin


Practical informations

VIA Design 3.0

Press conference
On 15th September 2009

Centre Pompidou
75191 Paris cedex 04
telephone 00 33 (0)1 44 78 12 33
metro Hôtel de Ville, Rambuteau
Opening times
Exhibition open everyday except Tuesday from 1100 hours to 2100 hours
free entry


Press relations

VIA - Pauline Lacoste - lacoste@mobilier.com - t. +33(0)1 46 28 11 11 - f. +33(0)1 46 28 13 13
Centre Pompidou :Dorothée Mireux - dorothee.mireux@centrepompidou.fr - tel. 01 44 78 46 60
MCS Communication : Emmanuelle Grange - egrange@mcscom.fr - tel. 01 47 48 94 14

HD images

NB : The images are strickly limited to the presentation and promotion of the corresponding event.
All use of images must be accompanied by the mentioned copyright.
VIA is not responsible for misuse of images.

Procedure for HD downloads

1/ Open the picture by clicking on its tag.
2/ It will then open in a new window.
3/ Right click on the image.
4/ Select "save to".

VIA Diffusion edition
© DR

VIA gallery
© VIA

available for production
© Fillioux&Fillioux

available for production
© Fillioux&Fillioux

available for production
© Fillioux&Fillioux

© Fillioux&Fillioux

Christian Farjon Editions
© R. Cézan

Néotu edition
© DR Archives

Fourniture edition
© DR Archives

Fermob edition
© D. Feintrenie

Sintesi edition
© DR

available for production
© Fillioux&Fillioux

galerie Kreo
© M. le Gall

© DR Archives

© D. Feintrenie

© DR Archives

Furnitur & Chambon edition after
© DR Archives

VIA Diffusion edition
© DR

VIA Diffusion edition
© Elium Studio

Fenêtre sur cour edition
© DR Archives

Ecart International & Poltrona Frau edition after
© D. Feintrenie

Soca Line edition
© D. Feintrenie

Atlantis edition
© DR

available for production
© D. Feintrenie

available for production
© D. Feintrenie

available for production
© D. Feintrenie

available for production
© Bello Jaffney

available for production
© Fillioux&Fillioux

"dB" producer of white noise - available for production
© V. Huygue

"O" oxygen generator - available for production
© V. Huygue

"WaSnake ELA" modular shelf, luminous digital object - available for production
© M. Flores

"Wanetlight M" variable 3D lighting suspension lamp - available for production
© M. Flores

dual-flow air renewal
available for production
© A. Dupuis

Habitat edition
© DR

Driade edition
© DR Archives

les Trois Suisses edition
© DR Archives

XO edition
© DR Archives

Academy edition
© DR Archives

© DR

Pamco Triconfort edition
© DR Archives

VIA Editions
© DR Archives

Edra edition under the name Body Props
© Theunen

© F. Petithuguenin & Centre Pompidou

© Marie Flores

© G. Lepesant

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