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Speed Dating VIA 2014
For the 4th year running VIA will be bringing designers and firms together for Speed Dating VIA, a series of short interviews by appointment for designers, producers, makers and distributors. The event will be hosted by the Centre Pompidou, a prime venue offering an exceptional opportunity to designers to get out on the floor with their projects and show them to firms, and inversely, for firms to get a closer look at new creations and talented new designers.
For last year’s run (June 2013) VIA booked 420 appointments for the 65 designers short-listed from a field of 1400 candidates, with 400 projects in hand. Prior selection was a sure guarantee of quality for the heads of the 32 participating firms.
Breaking with the conventional codes of business meetings, this ‘marathon’ – up to 13 presentations in 3 hours – enables designers to talk to the right people in a firm straight away, and - vice versa - gives firms that are not so well known the chance to meet with new creators. Thirteen minutes of talking time enables both parties to form an opinion - as to projects, personalities and partners - for a possible follow-on date, a more formal exchange, a discussion of collaborations: with products to be made, collections to be defined, art directorships to offer.
Discovering and revealing the designers of tomorrow, encouraging creative initiatives, promoting relations between talented creators and production teams – this is the assignment of VIA.