Executive Director of VIA




VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

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100% Design London

A selection of the best of contemporary french interior design

100% France
France has always been renowned for inspiring creativity, style and quality manufacturing worldwide. Historically French manufacturing in the furniture and decoration industry has brought together a wealth of skills and highly qualified raftsmanship. They have evolved today to a point where cutting edge techniques are blended with fantasy,
extravaganza, ambition, functionality, classical elegance…
The Trade Commission of the French Embassy in the United Kingdom is pleased to co-operate with the French organisation VIA (Valorisation of Innovation in Home Furnishing) to showcase 10 bespoke companies designing and manufacturing their products in France.
Its executive director, Gérard Laizé, the curator of 100% France Pavilion, reinforces the presence of French businesses at the trade show, with a particular focus on bringing innovation and quality to the British market, thus showcasing the vibrancy of the French design industry.
The stand provides visitors with an opportunity to meet French companies representing a broad selection of players from the design industry. It offers a unique environment in which architects and designers can discover original products and find new business partners. Trade Commission of the French Embassy assists trade development between France and the UK. The Trade Commission organises B2B events in the form of conferences and networking opportunities.

Partners: Les cadres Gault, One Event

Curator : Gérard Laizé - Chief Executive, VIA

Scenography : Yves Gradelet - Architect, scénographer - VIA, assisted by Jean Marc Merlo Meyer

Technical coordination : Phil Beroske

Press : Pauline Lacoste - PR Junior, VIA - - t. +33(0)1 46 28 11 11 - f. +33(0)1 46 28 13 13

Practical informations

100% Design London
Exhibition open from 24 - 27 September 2009, Earls Court, London.
100% France : stand k30
Exhibition open :
Thursday 24 September 10.00 - 21.00
Friday 25 September 10.00 - 19.00
Saturday 26 September 10.00 - 18.00
Sunday 27 September 11.00 - 17.00

HD images

NB : The images are strickly limited to the presentation and promotion of the corresponding event.
All use of images must be accompanied by the mentioned copyright.
VIA is not responsible for misuse of images.

Procedure for HD downloads

1/ Open the picture by clicking on its tag.
2/ It will then open in a new window.
3/ Right click on the image.
4/ Select "save to".

"Structure de Fer" stickers
© DR

"Descente d'escalier"
© DR

"Fouettée dentelle" plate, "Chantilly" collection
© DR

"Fouettée" plate, "Chantilly" collection
© DR

"Syphon" plate, "Chantilly" collection
© DR

"Syphon" plate, "Chantilly" collection
© DR

ladle, "Chantilly" collection
© DR

"Renversé", "Chantilly" collection
© DR

"Creamycup" cup with saucer, "Chantilly" collection
© DR

"Blade" collection lighting
© DR

"Paris" rug
© DR

"Confluence" rug
© DR

"Stance" rug
© DR

"Lumière Persanne" rug
© DR

"Cube" furniture
© DR

"je m'attache, je me détache, je me console" sidetable
© DR

"Segment d'horizon" mirror
© DR

"Flyer" sofa
© DR

"Etoile H410" suspension
© DR

"Cœur d'or" Prestige lamp
© DR

"Modern Times" lamp
© DR

"Carmagnole bougeoir" lamp
© Y.B.

"Sacssö" champagne bucket
© DR

"Sossö" champagne bucket
© DR

"Verssö" champagne bucket
© DR