FREN

JEAN-PAUL BATH
Executive Director of VIA

Biography

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120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

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100% Design London 2007

VIA holds a mandate from the French Furnishing Industries and the Ministry of Industry to valorize and promote innovation and creation in life-style products (furniture, tableware, lighting, decoration accessories, textiles, rugs…). To accomplish this mission, VIA finances and assists the production of prototypes of projects selected for their innovative qualities. This entails accompanying young designers during the development of their projects, to facilitate relations with makers and producers and even distributors liable to diffuse the finished product.

VIA ‘Project Assistance’ actions for students nearing the term of their training and for young professionals are an important test bed, by which the talents of tomorrow are revealed and launched. Since its inception 27 years ago, VIA has financed 403 projects and awarded 64 research grants. In doing so, VIA has earned undisputed acclaim and has helped many designers now prominent on the international scene to create furnishing products.

As of the first run of 100% Design, the organizers invited VIA to take part in the event.
The will to be present in 2007 is justified all the more by a partnership initiative with Ligne Roset. Needless to say, creation support actions undertaken by VIA have no other aim than to favorize the production of deserving projects. Collaboration with this signature firm has been exemplary from the outset, since Ligne Roset has taken the risk of making and marketing world-wide a number of ‘VIA projects’ chosen in respect of the brand’s international strategy.
This commitment is commendable given the poor reception innovative products often encounter on the market.
The participation of VIA in 100% Design is intended to be in the same spirit as at the Milan, Shanghai, Tokyo and New York fairs, with the objective to create opportunities for stimulating relations between French talents and industrialists and producers throughout the world.

Gérard Laizé - Chief Executive VIA.

100% Futures

100% Futures is the most exciting addition to 100% Design this year. A dedicated platform for the freshest design talent at the UK’s most cutting edge design exhibition, 100% Futures promises to be the destination for September 2007.
Ligne Roset and VIA are the pioneers of this project, bringing the Nouvelle Vague* of French design to the UK.
From emerging designers, some of whom are still university students just starting their journey, to those who are well established within the industry, each product has been chosen for the resonating impact it will make on the design world.

Ligne Roset

The values at the heart of the Ligne Roset brand which set it apart from other contemporary furniture brands are a consistent commitment to the development of new design talent and the juxtaposition of established and breakthrough designers. The longstanding collaboration between Ligne Roset and VIA, is due to their mutual passion for the support and development of new designers and makes them the perfect partners for the event, promoting the very best of French design to the UK. Ligne Roset is an internationally renowned French brand which has uncovered the talents of the Bouroullecs, Inga Sempé, Eric Jourdan, Marie-Christine Dorner and Emmanuel Dietrich (amongst many others) and has brought their work into the extensive collection of contemporary upholstery, cabinetry, lighting and accessories with a great deal of panache and professionalism. It is this dedication to encouraging a mixture of both young and experienced designers to interact that creates such a fresh and dynamic energy in the Ligne Roset collections, year on year.

VIA

VIA (Valoristation de l’innovation dans l’Ameublement) is a non-profit association that was set up in 1979 by the CODIFA (French Furniture Industries Development Committee), with the support of the Ministry for Industry. The vocation of VIA is to endorse and promote contemporary creation in furnishing both in France and abroad. The purpose of all the actions undertaken by VIA - forecast studies, support to designers, strategic consulting, communication; promotion and publishing - is to contribute to the development of French furnishing, in France and worldwide.



*La Nouvelle Vague French filmmakers of the 1950s and 1960s were linked by their self-conscious rejection of classical cinematic form and their spirit of youthful iconoclasm. Many also engaged with the social and political upheavals of the era in their work; making their radical experiments with editing, visual style, and narrative part of a general break with the conservative paradigm.

Scenography : Yves Gradelet (architecte, scénographe - responsable des expositions)

Press : Elsa Sarfati - via.presse @mobilier.com - t. +33(0)1 46 28 11 11 - f. +33(0)1 46 28 13 13

HD images

NB : The images are strickly limited to the presentation and promotion of the corresponding event.
All use of images must be accompanied by the mentioned copyright.
VIA is not responsible for misuse of images.

Procedure for HD downloads

1/ Open the picture by clicking on its tag.
2/ It will then open in a new window.
3/ Right click on the image.
4/ Select "save to".

© VIA

© VIA

© VIA

© VIA

© VIA

© VIA

© VIA

© VIA

Chair#71 chair
VIA Project Assistance grant
© VIA / Fillioux&Fillioux

Corky chair
VIA Project Assistance grant
© VIA / Fillioux&Fillioux

Petit Shaman armchair
Ligne Roset
© Ligne Roset

Somerset lamp
Ligne Roset
© Ligne Roset

Stem storage unit
Ligne Roset
© Ligne Roset

Cuir Mousse armchair
VIA Carte Blanche grant
© VIA / Fillioux&Fillioux

Brindilles hanging lamp
Ligne Roset
© Ligne Roset

Pluriel armchair
Ligne Roset
© Ligne Roset

35H lie-back seat
Ligne Roset
© Ligne Roset

Aware lamp
Ligne Roset
© Ligne Roset

Grégory pouf - stool
Ligne Roset
© Ligne Roset

Lunatique pedestal table
Ligne Roset
© Ligne Roset

Moel seat
Ligne Roset
© Ligne Roset

A poils lamp
Ligne Roset
© Ligne Roset

Catch me hanging lamp
Ligne Roset
© Ligne Roset

La Pliée chair
VIA Project Assistance grant
© VIA / Fillioux&Fillioux

Crash table
Ligne Roset
© Ligne Roset

Chromalux hanging lamp
Ligne Roset
© Ligne Roset

Solid chair

Miss Folding table
VIA Project Assistance grant
© VIA / Fillioux&Fillioux

Facett collection
Ligne Roset
© Ligne Roset

Présence & Magic lamps

Paranoïd reading lamp
Ligne Roset
© Ligne Roset

Right in Tension table & bench
© Fillioux&Fillioux

storage unit
© Fillioux&Fillioux

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