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JEAN-PAUL BATH
Executive Director of VIA

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PRATICAL INFORMATIONS
VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

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Itinéraires design

The « Itinéraires design » exhibition brought together a selection of projects developed by firms based in the west of France, all of which promote the design skills of the region and the wealth of innovative strategies deployed by its producers, makers and creators in their many and varied ‘itineraries’. It showed how design has moved into our everyday life - habitat, work place, environment -, and how industry is improving performance levels, ergonomics and the efficiency of both tools and products. Innovation by design is much more than a mere question of style. By putting the user first, long before the production process, designers develop new solutions that respond to new usages and demands. Industrial design seeks to optimize production by influencing the choice of raw materials and new materials, by encouraging transfers of technologies, and by initiating renewal. Whether it be by strategies of differentiation, by mutation or by innovation, applied creative design accompanies firms in their itineraries, working towards their development goals.

The exhibition also aims at promoting the little-known potential of design in the west of France, considering all the stake-holders: producers, designers and creators on one hand, and public collective bodies on the other. Experiments in design for residential areas and the layout of secondary schools conducted by the Loire Region authorities show how design contributes to improvement in public facilities.

By launching a regional platform to support innovative design in the Loire Region and Nantes Metropole, « Itinéraires design » has helped reinforce dynamics of innovation for the future. The impetus generated will encourage hybridization and exchanges, and will enrich design at the service of a creative and forward-looking part of France.


Scenography : Yves Gradelet (architect, scénographer - in charge of exhibitions)

Graphism : Jean Marc Merlo Meyer

Technical coordination : Laurent Roussel


Practical informations

"Itinéraires design"
From 25 November 2011 to 1­st January 2012
Ecole nationale supérieure d’architecture de Nantes
6, quai François Mitterrand (Île de Nantes)
entrance free
Tuesday to Friday / 12 noon - 7 pm
Saturday & Sunday / 11 am - 7 pm
Closed Monday


Press contact

> Pays de la Loire
Sophie Morice : +33 (0)2 28 20 60 64 / +33 (0)6 89 86 55 95 - sophie.morice@paysdelaloire.fr
Gwenola Huet : +33 (0)2 28 20 60 65 / +33 (0)6 82 80 18 92 - gwenola.huet@paysdelaloire.fr
> VIA
Patrice Juin : +33 (0)1 44 75 79 76 - juin@mobilier.com


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