FREN

JEAN-PAUL BATH
Executive Director of VIA

Biography

INNOVATION NEWSLETTER

Subscribe

PRATICAL INFORMATIONS
VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

FOLLOW US ON...
  • Facebook
  • Twitter

Immersion - Idéobain Fair

Bathroom spaces, places for living


Projecting bathroom spaces for tomorrow
’Immersion’ is an exhibition mounted for the Idéobain trade fair by firms producing bathroom ware, backed by the Unifa, VIA and the Fcba technological institute: 400 m² dedicated to original prospective bathroom design. Four complete layouts reflecting different contemporary life styles enable visitors to experience what the bathrooms of tomorrow will look like and how they will be articulated to habitat.
Working from the realisation that the layout and fit-out of bathrooms will be in constant evolution over the next few decades, the four partner firms taking part in the show (Ambiance Bain, Delpha, Neoform, Pyram) each proposed an original resolution based on four scenarios for living: Ministudio, 5 star Comfort, Body care, Suitability.

Ministudio
Ministudio by Neoform responds to the need to make the most of space: everyone knows that young urban dwellers will be increasingly faced with the reality of reduced living space. Created by designers Christian Pinon (Neoform) and Philippe Clodic, it is a single bloc 2,5 m x 2,5 m (that is to say just over 6 m²) containing/carrying bed, kitchenette, bathroom, storage unit & built-in ladder.
Ministudio takes cues from layouts for mobile homes and ships’ cabins; it is a structure that is adaptable and adjustable to any larger existing space.
On top of the bloc is the bed, which is accessible by the ladder each tread of which doubles as a storage unit. Under this sleeping space is the bathroom, amply lit thanks to translucent sliding doors; it is fitted out with wash stand, shower, radiator and towel-rack, not to mention nooks for storage. As for the kitchenette, it is located on the other side of the ladder, and also features nooks and cupboards for storage.
The entire fit-out is based on ingenious layout and omnipresent flexibility.

5 star Comfort
To express 5 star Comfort, Delpha created a suite for parents: a spacious and fluid unit that merges bedroom and bathroom with a central dressing area.
This configuration responds to an emerging trend: 43 % of French people favour this type of layout, which guarantees privacy and regeneration.
The suite relies on a reinterpretation of historic style – Haussmann-era classicism – with a subtle touch of innovation. Witness the presence of the Empreintes collection by designer David Guillermet. The materials used for the furnishings have finishes that use romantic patterns laid over a pearl white surface, the refinement of the dressing table with its 3D mirror introduces a highly sophisticated presence into bedroom/bathroom space.
The shower recess is defined by glass panels; twin sprinkler heads ensure a bracing and stimulating spray of water; while the extra-large bath-jacuzzi promises relaxation and well-being.
5 star Comfort is also a question of ergonomics: all furnishings are hyper-functional, with ample storage space and a positioning of fit-out furniture that ensures privacy at all times.

Soin de soi (Body care)
Presented by Ambiance Bain with design by Mathilde Bretillot, Soin de soi (Body care) salutes the emergence in contemporary society of the bathroom as a space dedicated to body care and well-being – a place where people regenerate and re-charge. Designer Mathilde Bretillot has created a lively composition laid out around a central element reminiscent of a light-house, a solid surface wash-stand-cum-dressing table.
Symbol of femininity, it is surrounded by guardian-accessories for rest and relaxation: daybed and bath. But there are also other openings and discoveries: alcoves that cater to laundry, health-fitness, shower, dressing space, beauty care, toilets… as well as various sub-sequences dissimulated behind screen doors whose visible surfaces are either in mirror or décor finish, while the less visible rear sides are fitted out as storage units.
The interplay between these alcoves and the rest of the layout, as, for example, when the health/fitness alcove opens, adds a dynamic presence to the entire space. The same goes for the well-being area, the atmosphere of which pervades the entire bathroom.
With its apricot and rose pink tones, Ambiance Bain and Mathilde Bretillot have brought into existence a space that is mobile, changing, open, stimulating, restful and above all creative.

Adequation (Suitability)
As its name suggests, Adequation (Suitability) by Pyram and designer Eric Jourdan takes a refreshing look at bathroom layouts for people with impeded mobility, and more generally for elderly people. Layout and choice of materials reflect concern for reducing potential risks linked to the bathroom environment. They respond to the following work points: ergonomics, ease of use, overall safety as the user moves about, and integration of suitably adapted fit-out. The ultimate goal is of course to ensure independence while stimulating the senses and securing a moment of pleasure.
To make movements safer, Suitability proposes wide passages via sliding doors that link different spaces (bedroom, bathroom area, kitchenette, toilets and dressing space).Similarly, access to the shower recess is unencumbered and made all the more easy by a tiling mat that is level with the floor.
Other purpose-designed solutions are the reduced height of the wash stand (80 cm) and the positioning of the folding seat, which allows the legs to pass. (The same feature is to be seen on the kitchen work-top).
For enhanced safety, hand bars have been installed inside the shower recess, which is also equipped with a seat.
More generally, Eric Jourdan has eliminated sharp angles to create contemporary-looking rounded pieces that cushion bumps and have a warm presence.



VIA book lauch at Idéobain:

"Au bain ! Design & architecture d’interieur"

Domovision series - Editions VIA, 2012
The sixth edition in the Domovision series takes a thoughtful look at prospective research and marketing strategy for hygiene and body care in living space, and focuses on layouts and fit-outs for bathrooms.

Summary :
- Medium and long term factors of influence, and their consequences on demand for products/services;
- Hygiene and symbolism: bath culture in history;
- Functional analysis of usage and solutions expected today ;
- Contemporary trends in creation.

Bathrooms are the living spaces that will see the most change in years to come. They are places for private regeneration and as such should be seen as rooms in their own right. Professionals whose activity revolves around bathrooms – makers, distributors, designers, interior architects - will find in this book food for thought and an overview of potential for future development.
Retail price: 49€ TTC - On sale at the VIA gallery and at www.via.fr

couverture-domovision-2012

Buy DOMOVISION 2012 / Au bain ! Design & architecture d’intérieur




Talks accompanying Immersion & Domovision 2012

> Wednesday 8 February
3.30 pm – 4 pm : Presentation of "Soin de Soi" (Body care) presented at Immersion: the bathroom as a modular space for body care & well-being
Mathilde Bretillot, Designer

> Thursday 9 February
11.15 am – 12 pm : ‘Au bain ! Design & architecture d’interieur’
The 2012 edition of the Domovision series, Published by VIA
Gerard Laizé, Chief executive, VIA

> Friday 10 February
14h - 14h30 : Immersion, a prospective and original approach to bathrooms
Presentation of the four concepts ‘Mini-studio’, ‘5 star Comfort’, « Adequation » & « Soin de soi ».
Sylvie Baldy, President, UNIFA - Pôle Salle de Bains




Thanks to :

Néoform, AB ambiance bain, Pyram, Delpha, Chazelles, Guittet, Schiling communication, Alsafloor.

General curator : Gérard Laizé

Scenography : Yves Gradelet assited by Jean Marc Merlo Meyer

VIA head of communication : Patrice Juin

Press : Emmanuelle Grange (MCS Communication)

Technical coordination : Alexandre Pascaud


Practical informations

Idéobain 2012 exhibit from 7th to 12th February 2012 at Paris Porte de Versailles, Pavilion 1.
Exhibition "Immersion" - stand C-106
Inauguration on february 8th, 6pm

> 7th, 8th and 9th February 2012: 9 am to 7 pm.
> 10th February 2012: 9 am to 8 pm.
> 11th and 12th February 2012: 10 am to 6.30 pm.
Open to general public Saturday 11th and Sunday 12th February 2012.
More informations on www.ideobain.com


Press contact

MCS Communication => Emmanuelle Grange, press
00 33 (0)1 47 48 94 14 / egrange@mcscom.fr

HD images

NB : The images are strickly limited to the presentation and promotion of the corresponding event.
All use of images must be accompanied by the mentioned copyright.
VIA is not responsible for misuse of images.

Procedure for HD downloads

1/ Open the picture by clicking on its tag.
2/ It will then open in a new window.
3/ Right click on the image.
4/ Select "save to".

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

© DR

Top