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JEAN-PAUL BATH
Executive Director of VIA

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VIA / design schools 11

The «VIA / design schools / 2011» exhibition will be running at the VIA gallery in Paris from 8 July to 28 August.
The works on show are a selection of projects by students from 27 schools for creation - they present and express the range and vitality of French teaching methods.
For the past thirty years the VIA/Schools show has pursued two objectives. The first is bring to the forefront emerging talents, especially visible in the experimental research of diploma-year students. The second is to enable each participating school to open an information showcase for young people interested in specialized teaching. The public will find comprehensive documentation concerning the establishments represented and their training programmes.

Via / les Ecoles de design may seem to be a light-hearted exhibition, full of summer fun and free of theoretical, commercial or cultural constraints. Even so, it is all the more rich in providing pointers for people eager to discern the various philosophies of teaching and approaches of the schools behind each object on show. The works result from diploma projects, free exercises or workshops; they may reflect a particular way of taking part in process of design creation; or they may express to varying degrees the individual and uncompromising stance of the student. Whatever the case, they are always determined by issues that translate the position adopted by the school in the world of design. Apart from the fact that all of these schools are characterized by their specific historic and cultural disciplines (arts, applied arts, decorative arts, industrial design, interior architecture…), and by their being either public or private, they also differ largely (in the first place) by the measure of independence that each lays claim to. Whether it be concern for the object, its function and the techniques that it calls into play; whether it be the role of objects in living space and their interaction with it; whether it be the importance given to the process of production; whether it be the taking into account of parameters linked to markets, or questions that are environment-related, social or economic; whether it be the overlaps between design and art, design and science, design and social sciences; whether it be the nature of relations that design entertains with marketing and communication; whether it be the part played by aesthetic or decorative considerations; whether it be contemporary notions of performance, with the increased role of new technologies… Whatever the case, each of these schools proposes a subtle mix and a favoured environment in which students can develop their skills for an average period of five years. Five years during which they will learn to appropriate the tools for observing, analysing and conceiving. Five years during which their eye will be trained to recognise workmanship, style and origin - skills that will remain with them all their life. These dual characteristics of affiliation and diversity stand as markers in the complex cartography of French design.

However diverse the educational scene may be, it cannot escape from the trends that cut across ‘institutional eco systems’, and which at times lead to in-depth transformations. One in particular may explain, at least in part, the unusually high number of schools represented in this year’s exhibition - 27 as against an average of 16. It concerns the generalization of the ‘prototyping’ phase in the development of projects by students. Only a few years ago, few schools had the technical capacity to build a working model, and most would make do with a non-functional maquette, the aim being to validate a limited number of parameters surrounding the project study. Some schools even thought that this phase was not of prime importance in training designers: they put the accent on the conceptual control of the project. But today there is a new awareness in play, due perhaps to the urgent need to address ecological issues, and which is forcing all of us to re-evaluate the role of materials and techniques in the practical training of the creators of the future. The originality of the projects proposed here and the quality of their execution testifies to this change - and brings all the more pleasure to us.

Michel Bouisson
Head of creation assistance & relations with design schools

This year, 27 schools are taking part in the exhibition

• École des beaux-arts de Bordeaux
www.bordeaux.fr
• École Bleue - Paris
www.ecole-bleue.com
• École Camondo - Paris
www.ecolecamondo.fr
• École de design Nantes Atlantique
www.lecolededesign.com
• École des beaux-arts de Rennes
www.erba-rennes.fr
• Ecole nationale supérieure d'architecture de Bretagne - Rennes
www.rennes.archi.fr
• École nationale supérieure d’architecture et de paysage de Lille
www.lille.archi.fr
• École nationale supérieure d’art de Limoges-Aubusson
www.ensa-limoges.fr
• École nationale supérieure d’art de Dijon
www.ensa-dijon.fr
• École nationale supérieure d’art de Nancy
www.ensa-nancy.fr
• École nationale supérieure des arts décoratifs de Paris
www.ensad.fr
• École nationale supérieure des arts décoratifs de Strasbourg
www.esad-stg.org
• École nationale supérieure des beaux-arts de Lyon
www.ensba-lyon.fr
• École normale supérieure de Cachan
www.ens-cachan.fr
• École Pivaut - École technique privée d’arts appliqués, Nantes
www.ecole-pivaut.fr
• École supérieure d’art et de design d’Orléans
www.iav-orleans.com
• École supérieure d’art et de design de Reims
www.esad-reims.fr
• École supérieure d’art et de design de Saint-Étienne
www.esadse.fr
• École supérieure d’arts de Brest
www.esa-brest.fr
• École supérieure des arts appliqués / École Boulle - Paris
www.ecole-boulle.org
• École supérieure des beaux-arts de Marseille
www.esbam.fr
• École supérieure des beaux-arts de Valenciennes
ecoledesbeauxarts.valenciennes.fr
• École supérieure des beaux-arts Tours-Angers-Le Mans
www.esbat-tours.fr
• École nationale supérieure de création industrielle - Les Ateliers - Paris
www.ensci.com
• L’institut supérieur des arts appliqués / LISAA - Paris
www.lisaa.com
• Olivier de Serres – École nationale supérieure des arts appliqués et des métiers d’art - Paris
www.ensaama.net
• Strate Collège Designers - Sèvres
www.stratecollege.fr

Launch of «Azimuts 36–Une anthologie–a reader»

A special edition, n° 36 of the review Azimuts is an anthology presenting a selection of articles published between 1991 and 2010. These texts focus on design and the stakes in play in industrial creation. The review has two roles: it retraces the issues that have nourished discussion at Saint-Etienne over the past twenty years; and it is a working manual thanks to its repertoire of themes, reports and index.

azimut

Practical information concerning the publication

Azimuts 36 – Une anthologie – a reader
Editions : La Cité du Design
484 pages
Format : 168 x 224 mm
Retail price : 25 € tax inc.
On sale at the Cité du design bookshop (Saint-Etienne), in leading book stores, from www.esadse.fr - and, exceptionally, at the VIA gallery for the exhibition opening Thursday 7 July.


Curator : Michel Bouisson (Head of Creation Assistance & relations with schools VIA) assisted by Sandrine Rosenberg

Scenography : Yves Gradelet (architect, scénographer - in charge of exhibitions) assisted by Roxanne Rubillon

Technical coordinator : Laurent Roussel

VIA head of communication : Patrice Juin - juin@mobilier.com - t. +33 (0)1 44 75 79 76

Practical information

VIA, les écoles du design 2011
VIA Gallery
33 avenue Daumesnil, Paris 12
Ph : +33 (0)1 46 28 11 11
www.via.fr
Monday to Friday : 9.30 am – 6.30 pm
Saturday & Sunday : 1 pm – 6 pm
Summer closing : The gallery will also be closed from 2 to 15 August.
Entrance free of charge

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