FREN

JEAN-PAUL BATH
Executive Director of VIA

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VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

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monday-friday : 9.30am – 6.30pm

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Designer : ORA-ÏTO

Heineken 100% alu - bottle







Oscar de l’emballage 2002. A high finish varnish coat that sublimates metallic reflexions. Re-worked by ORA-ÏTO, the HEINEKEN logo is placed in a cocoon of elementary softness that updates the image of the label while respecting its values. This elegance builds up an identity proper to de luxe products and has enabled HEINEKEN to launch its first ‘top-of-the-range’ product.
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