FREN

JEAN-PAUL BATH
Executive Director of VIA

Biography

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VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

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Designer : Serge ATALLAH

Gamme orange







The creation of the Morph and Edge ranges came in the framework of a more general assignment with Action Développement on the identity of the firm and the new sales sectors it is targeting. Pushed to its extreme, the idea was to have a design product sold by unit in specific quality packaging; in other words, move from the ’Building’ sector to that of ’Furnishing’.
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