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120, avenue Ledru Rollin
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Theo WILLIAMS

Contact : Sarphati Park 50, III 1073 CZ Amsterdam - Pays-Bas



info@theowilliams.com
www.theowilliams.com
 
Theo Williams, born in Oxford, graduated in industrial design in Manchester, moved to Milan in 1992 and since 2004 is also based in Amsterdam. He has been the Art Director for Lexon, Paris, the Creative Director for products for the Japanese Department stores ‘Mono Comme Cà.’ and currently the Design Director for the fashion brand Mexx (Liz Claiborne, USA) . He has collaborated with Art Partners NY, with Giovanni Testino, his is clients include Abet Laminate, Alessi, Artemide, Consonni, Danese, Dornbracht, Mobileffe, Pyrex, Tchibo, Technogym, Tronconi; he has created packaging for Prada, CK Jeans, Giorgio Armani, Ferragamo and accessories for Benetton.
The bathroom collection ‘Risma’ for Merati has been selected for the ADI Design Index 2003/4, Compasso d’Oro 2004 and recently awarded the ‘best bathroom’, Wallpaper Design Awards, given by the magazine Wallpaper in January 2005. Recent project includes a SKY dish for the TV network, covered with 15000 crystals from Swarovski, and a ‘Souvenir d’Italia’ design for Abitare/Alessi during the Salone del Mobile 2005.


OVERVIEW

Feb 04 to present
Mexx, Amsterdam - Design Director
· Licensed Products. Coordination, design briefs, production, POS material (campaigns), guidelines for licensee partners, displays, packaging, line architecture for Shoes, Body and Beach, Eyes, Time and Jewels, Bed and Bath ect…
· Branding of the apparel for Mexx and MexxSport, neck labels, hand tags and all trims, complete guidelines.
· Masstige project. Design Direction on Mexx’s vision for the future, architecture, shop interiors for wholesale and retail.
· Development of new product categories and business for sub brands and licensed products such as Mexx Living, Mexx Home, Mexx Mobile, Mexx Stationary.

2004
Lexon. Paris - Art director and design consultant
· Designer of collections
· Product direction

Japan 2001/3
Mono Comme Cà - Design Director for Products and Packaging
· Designer of Products, stationary, small items, home office and line linked accessories (t shirts, bags, ect…)
· Packaging and displays
· Product direction and POS visuals

2000/3
Lexon, Paris - Art director and design consultant
· Designer of collections
· Briefing other designers
· Product Design direction and coordination, catalogue, packaging, displays and POS material for retail and advertising.

2002
Tchibo, Germany - Packaging and design of Premium Instant coffee jar

2000/1
Master Foods Inc - Packaging for Sheba and Cesar foods
· With Artpartners NY, Giovanni Testino,
· Visionair magazine NY, visuals with Mario Testino
· Packaging Design

2001
Salvatore Ferragamo - Sport accessories for around the world boat race
· Eye-wear with Luxotica,
· Sport/boat bags, and deck shoes, 2001

2001/2
Salvatore Ferragamo - Packaging and perfume bottles with Christoph Radl.

1997 to present
Nava Press, Italy
· Design collaboration, packaging and products

1999
CK Jeans, Italy - Packaging

1998
Benetton, Italy - Children’s prams and accessories for 012

1993 - 1997
Nava Design - Italy . In-house designer and product manager


AWARDS

2005
‘Best bathroom’, Wallpaper Design Awards, Jan 2005

2003
‘Risma’ for Merati,
Selected for the ADI Design Index 2003, the pre-selection for the Compasso d’Oro.

2002
Premiere design plus award for Oyo computer cord for Lexon

1996
Selection 29th Premio Smau Awards, disk containers and service mouse pad, for Nava Design

1996
Premiere Design Plus Award for disk containers, for Nava Design

1996
Premiere Design Plus Award for Uno’+’uno diary, for Nava Design

1995
Premiere Design Plus Award for service mouse pad, for Nava Design




office accessories Mendip

bathroom accessories Risma

drinks box Void

USB plug Oyo

alarm clock Cubissimo

calculator Handy

mouse Handy

bottle opener Handy

hooker umbrella

small furniture for towels and objects

benches Sito

lamps Fold

Champagne glass

furniture collection Davos

honey pot + sugar jar

sketch books 3 Up

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