Executive Director of VIA




VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

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Contact : Ludwigstr. 59 D-70176 Stuttgart - Allemagne

Ph. +49.711.505 313 50
Michael Schmidt and his studio are a byword for innovative design and product concepts.
Design made by gives brands and products personality. It inspires people and it tells a story, a story that serves the functional aspects and answers emotional needs and wishes. To tell an honest and successful story one needs imagination and the quality of realisation. “We work with clients who believe in the power of design!”
Michael Schmidt has won several international awards and is innovation partner of Fraunhofer Institute/Germany.

Michael Schmidt was born in Heilbronn, Germany in 1961.
In 1989 he got his degree graduate engineer from the University of Stuttgart. After that he attended the Academy of Arts Stuttgart at the faculty of investment goods design.
He then worked as a designer at the Mercedes Benz department of advanced design and conception, which he quit in 1992 in favour of starting up the design studio “DesignWorX” with a partner. Then in 1995 he set up his own design studio named

Michael Schmidt is working as an industrial and furniture designer. His concepts are based on the idea that design is a strategically important element in the successful market positioning of a company. That is why his first approach before a new design-idea is born will always be a thorough market survey. His designs are inspired in one hand by archetypes and in the other hand by art and nature.
“Design is not a random product for me. I need to understand a specific market and the people’s whishes to be sure about what kind of product it really needs. We perceive our clients as complex personalities and our goal is to begin an inspiring dialog with them. We believe in multidisciplinary project teams and therefore we work with partners which help us turn innovative ideas into manufacturable and marketable solutions.”


3 x nominated for the Design Prize of the Federal Republic of Germany
3 x red dot award, Design Center NRW, Essen
2 x iF design award, Hannover
2 x international design award Baden-Württemberg, Stuttgart
Award at Design for Europe, Interior 2000, Kortrijk (Belgium)
Art Directors Club of Europe, bronze medal, Vienna
Type Directors Club, New York
designaward Rheinland-Pfalz, Ludwigshafen
designplus award, Frankfurt


Audi, ACO Passavant, BMW, Columbus Clean, Drabert, Duscholux, E_Plus, Falper, Fortschritt, Hansgrohe OEM, HighTech Design Produkts, Porsche, Renggli Laboratories, Schärf Office Furniture, Samas Office Furniture Group.


corporate design, industrial design, interface design, innovation development, model making, trends and research.

Bathtub SCOOP


Steambow & shower cabins PURE

Steambow & shower cabins PURE

Wellness shower & fittings LIFE

Wellness shower & fittings LIFE

Shower cabin system CARAT

Shower cabin system SMART

Office lounge chair HOTSPOT

Office lounge chair HOTSPOT

Multifunctional office furniture system INTENTION

Mug system CUBA & PURO

Premium coffee pad machine STUDY

Kitchen & living furniture COOKLOUNGE

Multifunctional tricycle CITYWHEELER