Executive Director of VIA




VIA Gallery

120, avenue Ledru Rollin
75011 Paris
Metro : Gare de Lyon / Ledru Rollin

Opening :

monday-friday : 9.30am – 6.30pm

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Jose-Manuel FERRERO

Contact : Estudi Hac
c/ roteros 16 p7 46003 Valencia - Espagne

Ph. +34 96 321 96 22

As an industrial designer I try to make every design answer technical, functional and cultural needs. I try to offer innovative solutions using new materials and new forms, which enable me to awaken a series of sensations.
When all is said and done, what we have to do is to provoke in the user a series of pleasant emotions via the use of form, so that he or she feels the curiosity to touch, test, experiment…
Users today are increasingly concerned about environmental issues, and they want to recycle… This is an opportunity for the designer to add new values, so that when a person buys a product, some of these wishes will be fulfilled. Besides new sensations, we need to be continuously searching for new materials and applications, ecological solutions, biodegradable materials …


Industrial designer by training. After finishing Technical Engineering course in Industrial Design studies at the Jaime I University of Castellon, he moved to Barcelona in the year 2000 to work with the architect and designer Oscar Tusquets. He developed various items of urban fixtures for the URBASER (Dragados & Construcciones) company. At around this time he became a member of FAD.

In 2001 he returned to Valencia to collaborate with industrial designer Ximo Roca in developing new industrial products in the field of the furniture.

During the same year he was put in charge of imagery for the textile company Manterol, developing the design of stands, packaging and graphics.
He also designed the new ‘household’ image for fashion designer Adolfo Dominguez _MI CASA ADOLFO DOMINGUEZ.

In 2002 he set up ESTUDI HAC, handling projects for industrial and graphic design, habitat and events. At present he collaborates developing new collections for companies like DO+CE, NOVUM, GANDIA BLASCO, VASIC-HOME, COMPLEMENTS, STYLSAF, MOVA...

In the field of interior design, he has done several projects: VIDEOSISTEMS (video studio), Clinic of Physical therapy, (private) Housing, Offices, Stands-exhibitions …

He has also taken part in design events and shows such as The Gauche Divine 04 Barcelona (mirrors Lunatic + sister), Nude 04 (+ sister, L_05 for DO+CE), Casa Decor 04 (Lunatic mirrors), Biennale Saint Etienne 04, I design español+modoloco (Institute Cervantes Milán 04), Nude 03 (Lungo for DO+CE, Paper Mountain for Gandia Blasco), which won the prize for the best industrial product, Casa Decor 03 (zone chill-out with Pufs Paper Mountain), Baba Barcelona 03 …

pouffe Paper mountain

storage unit Lungo

mirror A lot

mirror Domino

mirror No light

lamp + Sister

interior, Spain Videosistems

stand DO+CE Spain