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120, avenue Ledru Rollin
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Metro : Gare de Lyon / Ledru Rollin

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Sylvie AMAR

Contact : 107, rue d'Aboukir 75002 Paris - France

Ph. +33 (0)1 40 26 90 52

s@sylvieamarstudio.com
www.sylvieamarstudio.com
 
environmental designer, industrial designer, visual designer

Born in Paris July 1970, lives and works in Paris.

Strategy & brand Image

PHILOSOPHY

Global design: function, imagination, encounters
The function of a product cannot be dissociated from its image. This is why Studio Sylvie Amar creates products that perfectly integrate our daily life. The Studio also keeps an eye on function, form, ergonomics, body movements, aesthetics, packaging, and the presentation of newly designed products. The fields of application of the Studio’s creativeness are tableware, perfumes, cosmetics and banking products.
Sylvie Amar is an ‘enquiring professional’ for whom anything can be a source of inspiration. A product, an image, a conversation or even a simple potato can serve as a starting point for exchanges. She turns her enquiring imagination into innovations that compound rigour, technical precision, intuition and creativity, and in doing so reveals the poetry of objects.
But the starting point for collaboration and the conception of an idea that will become a product remains an encounter with an entrepreneur, a desire to work together on a project as partners in order to define together specifications that take into account the human, technical and financial dimensions that will make the product just right.


CV

Sylvie Amar creation studio founded in January 2004
Pied à coulisse agency set up with M.-G. Verdoni in May 2000
Private training as graphic artist in 1998
President of the Appel d’aire association, from July 1997 to end 2003
Independent designer in June 1997
Graduated from Ateliers-ENSCI Paris, March 1997
Bac A3, philosophy & plastic arts, 1990


2005
Communication strategy for Trigano Jardin & execution of Amca catalogue.
Consultant in project management for Visa Business - Carte Bleue bank cards.
Lynxial identity design for Winter & Associates.
Design of menus & wine list for Lecture Room & Library and The Glade, at Sketch restaurant /Pierre Gagnaire, London.
Creation of Incidence range, set of dinner plates, made by DMD.
Creation of cordon bleu chef’s painting cabin for Matfer.


2004
Consultant in communication strategy for Carte Bleue.
Brand image design for Catador - olive oil (logotype, letterheads & communication supports).
Identity design for Figaro Y. Livory yacht.
Design of packaging range for GMS watches for Valeria design.
Creation of swing seat & cabin for Trigano-jardin.
Design & scenography of olive oil tasting event for le Sénat, Prix de l’Olivier.
Design of hospital equipment for Communication Hospitalière and Netlogon.


2003
Image design for Po Mana restaurant (identity & packaging).
Design of Domlight lamp
Creation of ‘pointillé’ lamp & ‘abat- télé’ light fitting for Editions Pa-Design.
Design of perfume packaging for Image d’image.
Design of ‘tictactemps’ travelling exhibition for Forum des Sciences
de Villeneuve d’Ascq.
Design of travelling exhibition for 50th anniversary of Cetelem.


2002
Communication strategy for Desmazières (identity, press, website).
Design of brochure (bsi) for Air Liquide.
Design of ‘ça me rappelle quelque chose’ postcards for Editions Pa Design.
Identity design of Spa cosmetics range, for Image d’image.
Creation of ‘Tixs’ collection of stickers for Editions Pa design.
Design of savoury cuisine trends chart for Fleury Michon.
Design of ‘j’aime tes yeux la nuit’ lamp for Dézidés Production.
Design of perfume packaging for Image d’image.


2001
Design of label image for Nerim, FAI professionnel.
Design of three books for Paysans association.
Design of perfume packaging for Image d’image.
Design of colour trends chart for potatoes.
Design of Sopexa stand at Salon de l’Agriculture.


2000
Consultant in communication strategy for Carte Bleue, control of graphics.
Creation of ‘CRM Best partners trophy’ for IBM.
Design of interactive travelling exhibition ‘Nomad Show View’ for Philips Eclairage France
Design of Moroccan ceramics patterns for La Medina.
Design of travelling exhibition ‘Ouda Bougetoutletemps’ for Forum des Sciences de Villeneuve d’Ascq.


1999
Design & execution of ‘Livre de Normes’ for Carte Bleue.
Design & execution of Expresso product identity for France Télécom Mobiles Radiomessagerie and ILV.
Identity design for Urban Community of Lyons, for OCI-ASFE insurances, and for Subtitling and Dubbing International.
Design of autumn-winter trends chart 2000/01 for Rochas Accessoires Paris.
Design of ‘Témoins de Paris, les Froidevaux’ exhibition at Espace des Blancs Manteaux.


BOL BOUILLON
© Grant Symon

MOULIN DES POIVRES DU MONDE
© Sylvie Amar Studio

PORTE-BROCHETTES
© Grant Symon

Strategical study CAILLER - CHOCOLAT SUISSE
© Sylvie Amar Studio

Meal tray PLEINE NATURE
© Room Saveurs

Meal tray ROBERTA
© Room Saveurs

Branding strategy JEAN-FRANCOIS FOUCHER - PATISSIER
© Sylvie Amar Studio

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